Preliminary Task - Planning And Filming

We were set a task to create a music video for a song called "The F Word". Our teacher wanted the term F**k education to be used throughout our video. We got split into groups to start filming. As as group we had to plan what kind of shot as we will be using in the video and the different locations. We thought of ways in which students could show that they disliked education. We thought of many ideas.

When we started filming we filmed differnt scenes of students terrorising teachers,littering the school and saying "f**k education". I found this very fun as we got to mess around the college.

Below is the camera which we used : SonyHDV180i.

Practice Taking Pictures For Our Album Cover

Today in groups we had to take pictures of things which relates to our music video. As a group we took pictures of people and objects to represent scenes in our video.


Flowers
In our music video we will be using flowers as a prop. The flowers will represent the romance between the couple.

Table for two

We took pictures of a table in our college bistro this is to represent a table for two which is the couple however no one is sitting down as the couple are no longer together. It shows what they could have had.


A man playing the guitar

Whilst using the camera we took a landscape photo of one of the music teachers in our college. This represents our artists as in the song the guitar is being played. This gave us an ideas on our albums covers.


Close up shot of table for two

Analyzing Album Covers Who Are Similar To My Artist.

Kings of leon- Only By The Night

This album cover is quite creative and catches the audiences eye because the image is very unusual. I like this as it makes the artist look interesting which will make people want to buy the CD. I think that kings of leon have chosen this as their album cover as the image dominates the cover and they want the audience to notice this and see that they are a very unique artists.

James Morrison - Songs For You, Truths For Me

I analyzed in depth James Morrison's album cover as he is similar to my artist. I wanted to see what similar artist's have in common, whether there is anything that all pop rock artists have in common. This album cover is very laid back and casual. From this I can automatically tell what kind of artist he is and what genre he does.

I want my album cover to be similar to this as I want the audience to automatically be able to tell what genre my music artist does.

Album Covers

An album cover is the front of the packaging of a commercially-released audio recording product, or album. The cover main purposes are to advertise and identify the contents of the music product, to convey the artistic aspirations of the original artists and In reproductions of the artwork, to serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it.

As we now have our artist and song, We are thinking of ideas for our Album cover . As a class we analysed different album covers.

Oasis album cover

Oasis did not use images of themselves on their album cover. This shows that they are established artists and do not need photos of themselves to help their music sell as they are mainstream and excepted globally.

One of the album covers which we analyzed was Jay-z,The Blueprint 3. We looked at his old album covers and compared it to his new album cover. We could see from analyzing that now that Jay-z is an well established artist he no longer has to put a portrait of him self in order to sell. Before he was based on hip/hop and rap but now he is crossing over to different genres and working with different artist.

Old Jay-Z album cover before he was well established

Jay-Z new album cover

The colour white on this album cover represents pure. The 3 strips represents the number 3 and the musical instruments are their to show that it is an music artist. Whilst analyzing this album cover I saw that the single of one of the tracks on the album, Run this town has also got three red strips on the front cover. This is brand continuity as the album and the single both have three strips this automatically lets us know that they are linked.

Jay-Z Run this town single cover

There is also brand continuity in this poster

Pre Production Work

Part of our production was to do a Storyboard and Treatment.


We had to draw a story board of our music video. This was a step by step drawing of the different scenes and what will be happening in the scenes.


In my media lesson, the group and I discussed how we were going to film the music video and what the scenes would look like along with how the camera shots and mise en scene would be presented in the music video.


Scenes 1-6

Drawings 1-4 shows Charlie Green singing the lyrics while playing the piano in the theatre. Drawing 5 shows Charlie green In Alexandra Park, walking with his girlfriend and in the 6th drawing , a photographer who approaches Charlie and his girlfriend and asks to take a picture of them.


Scenes 7-12

The drawings from 7-12 shows Charlie the singer in the theatre, Another setting the bistro with the camera on the table to signify the camera the photographer used to take the photo of Charlie and his girlfriend and the last few drawings will be set in Alexandra Park where while walking the photographer is watching Charlie's girlfriend who turns around and is smiling at him.

Scenes 13-19
The drawings from 13-19 show two wine glass cups and a bottle of wine that represent Charlie and his girlfriend planning to go out to dinner. A medium shot of Charlie's girlfriend walking in the corridor towards her and Charlie's bedroom in their apartment, Charlie outside the apartment, a close up of Charlie singing verse 2 in music and a shot of Charlie walking towards his and his girlfriends bedroom.

Scenes 20-26

The pictures from 20-26 show Charlie walking into his bedroom finding his girlfriend cheating on him with the photographer, an over the shoulder shots of Charlie looking at his girlfriend, a point of view shot of Charlie's girlfriend receiving a text stating 'it's over'. A picture which is also another point of view shot of Charlie writing a letter to his girlfriend stating it’s too late to apologize.

Treatment

My group put together all our ideas and formed one treatment. Our treatment includes a step by step guideline of what will be in our music video. It contains the different camera shots that we will be using and gives a detailed explanation of what will be happening and where. I hope that when making our video it will follow the guidelines of our treatment.

Similar Texts - Music Videos

Similar Artist and Music Video

A similar artist to my artist Charlie Green is James Morrison .James Morrison is a BRIT Award- winning English singer-songwriter and guitarist from Rugby, Warwickshire. In 2006, his debut single "You Give Me Something" became a hit in Europe, Australia, and Japan, peaking in the top five in the UK and New Zealand. His debut album "Undiscovered", debuted at the top the UK Albums Chart. He released his second album Songs for You, Truths for Me in 2008, which entered the top five in the UK as well as topping the Irish Albums Chart.



Charlie Green is a pop rock mainstream artist who is a singer and plays instruments such as the guitar and the piano which is similar to James Morrison.He also has the same style of fashion in comparison to James, he dresses casual in T-shirts, jeans ,and a casual jacket .


James Morrison- You Give Me Something

This music video takes place in a studio where morrison is seated in a chair, surrounded by microphones while singing and playing guitar. His backing orchestra plays behind curtains that show only their shadows. Watching him are a woman with a lollipop , a group of jump rope girls, and a group of show girls. This music video is similar to the video me and my group want to make. In this video there are many shots of Morrison playing his guitar , this is very similar to my video as we will be filming shots of Charlie green in a theatre with his guitar and piano whilst singing in front of curtains. There are different scenes in this video which represents the video such as the girls skipping. In my video me and my group will be using different props to represent the song such as a letter which says "I'm sorry from Lisa"

Similar Music Video

Timbaland feat One Republic - Apologize

This is not the original video for this song. This is a similar video to the one me and my group are making. Throughout the video props are used to represent the song. In the video a letter is being written which states its too late to apologize. Also flowers , glass cups and close up shots of a person playing the piano. In our video we will be using similar props in order to represent different things happening for example we will use the flowers to represent the romance between the two people however at the end the flowers will be dead this will represent the feelings between the couple which will no longer be there as he has not accepted her apology.

Eamon- F**k it ( I Don't Want You Back

This video is similar to me and my groups video because of the concept. Both videos have a similar concept as the girl cheats and the boy does not want her back.

Artist Background Informtation

Background Information

The music artist I am creating for my media production is a solo artist called Charlie Green. Categorised under the genre of rock/pop music.

Charlie Green is a young British singer-song writer, who plays musical instruments such as the piano and guitar. Born in Enfield, England, North London on 9th September 1989 to an Afro Caribbean British mother who was a school teacher and father who worked as a music producer. His passion for music became evident from a young age when he started taking music seriously, becoming fond of musical instruments such as the piano and the guitar, his parents assisted him on playing the instruments, which he entered numerous amounts of singing and talent contests at school and the youth club.

Going to university to study performing arts, Charlie stimulated a passion to write songs about his relationship with his first love Lisa and other girls along with what he learnt from it, and this triggered him to write songs about his life growing up as a child losing his parents and what he experienced through his teenage life. As he connected to social websites, Charlie started promoting his music through face book and MySpace and then later was signed to Island records group. As he caught the attention of one of the music producers who was a big fan of his music.

One Republic - Apologize

Through looking at different music videos, as a group we decided to do this song as we all liked the song and could contribute different ideas for it.

One Republic - Apologize

"Apologize" is a pop/rock song written by One Republic frontman Ryan Tedder from the band's 2007 debut album "Dreaming out loud". The song explores the personal pain of multiple relationships gone awry and the necessity of moving on.

Artist Image

We had to create a look for out artist. We discussed as a group what we would like our artist to look like. We decided to look at other artists who we think our artists are similar to. in terms of style , Asher Roth and James Morrison.


Asher Roth is an American rapper. Asher Roth is very different to most rappers in terms of the way in which he dresses. You would expect him to wear baggy clothes and big chains around his neck however his image is far from that. His typical wardrobe is cardigans and jeans with neat trainers. By analyzing Asher Roth this showed me how stereotypical the media is because if I was to have a first impression on him I would never think that he was a rapper. From this I learnt that when choosing an image for my artist I do not have to base it on the genre of music he does because society is changing however it cant be too diverse from the genre.

James Morrison is an english singer. We choose to look at him as he had the look that we visualized. He dresses smart but casual and this is the type of look we think that our artist will fit.


We compared the genre of our artist to their style as we cannot really have a pop rock artist dressed in hoodies and gold chains. We decided we liked the Asher Roth look so when creating our artist we will make their style similar to his.

Music Videos

As a group we started looking at different artists and music videos. We used youtube to search for ideas that we could use for our final music video. I looked at different videos under a variety of genres.

Asher Roth- I Love College

Asher Roth is an hip- hop american rapper. I love college was his first singe which was released April 20th 2009. The song is about the college parties that he attended whilst as West Chester university. The single was produced by Mike Caren and Ben Allen. The music video was directed by Jonathan Lia and Scooter Braun. The video is set at a house party and features activities such as drinking,strip poker and hooking up. The target audience for this video is for people between the ages of 18-21. I liked the fact that this video was all about having fun.

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Young Jeezy - Put On

Young Jeezy, is an American rapper and member of the Hip-Hop group USDA and a former member of Boyz n Da Hood. music video is aimed at the 2008 recession. In the video, silver and black American flags are hung up around neighborhoods and businesses, representing change.