J.R is a conscience rapper hailing from North London, Tottenham to be precise. He is a rapper who takes real life situations and turns them into songs. What gives J.R a edge over existing artists is that he isn’t a stereotype, most of the rappers who are out now, glamorize things like guns, drugs and sex were as J.R takes what his been through, what his seen and what his read about and turns them into songs. Instead of rapping about usual stuff like his got money his got this and that, J.R tries to tackle issues that society is blind to, whether its politics, global warming etc.
The single J.R is first going to come out with is called My Brothers this is a dedication to his brother who past away due to a shooting were J.R was the actual target. In this song J.R is trying to get the younger generation to try and learn from his mistake, he is trying to tell them hanging around on the streets maybe selling drugs is not the way forward. He believes the younger generation are blind and need to find a skill within themselves and make it blossom.
As most rappers do J.R is coming from a poor community were chances are limited and he also has a past like everyone, but due to the killing of his brother who was his manager he sees music as a way of getting away from the world, he sees it as a place were no matter what he goes through he can jot it down on paper find the right beat and turn it into music for other people to listen to so they can maybe relate to what his been through or at least try and feel his pain.
With what his been through and what he has seen over his 18 years of life, J.R now sees it as a chance to warn other teenage youths that the path he went down is the wrong one, so I would say that his target audience is teenagers as a whole but mainly teenagers who are on the streets doing no good, he can also appeal to grown ups especially Mums because they may feel sympathy for what his been through and be proud to what his trying to turn his life into which is becoming a successful musician.
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