Audience Types

Mainstream audience

Mainstream is a type of audience that are available to the general public for example Beyonce Knowles, Jay-Z and Michael Jackson are classed as mainstream artist. Mainstream music is the music of subcultures. This exists in virtually all genres of music and is found commonly in Punk rock, Alternative/Underground Hip-Hop, Heavy Metal etc

Cult audience

meaning an audience whose beliefs or practices could be considered strange or sinister.

Subversive audience

This means a group or audience who advocates or is engaged in subversive activities.

Alternative audience

This Means a minority of a group or audience that have a common interest in a particular music.

Who My Artist Targets

My artist J.R targets teenagers and young adults as they can relate to his lifestyle as they are most likely to understand what he is experiencing. He attracts teenagers and young adults by the style of clothes he wears and also by the genre of music he does.

Pre Production Work

Treatment for Music Video J.R - For My Brothers

Storyboards

Shots 1- 9

Shots 10- 13

Shots 14- 22
Shots 23- 26

Shots 27-36
Shots 37-40
Shots 41- 45

Swiss - Talk to me

This is the song that I and my group have decided to make a video to it was by Swiss a former rapper of the group 'So Solid Crew'

Swiss- Talk To Me

There is no official music video for this song.

Background Information On My New Artist

Background Information on my new artist

J.R is a conscience rapper hailing from North London, Tottenham to be precise. He is a rapper who takes real life situations and turns them into songs. What gives J.R a edge over existing artists is that he isn’t a stereotype, most of the rappers who are out now, glamorize things like guns, drugs and sex were as J.R takes what his been through, what his seen and what his read about and turns them into songs. Instead of rapping about usual stuff like his got money his got this and that, J.R tries to tackle issues that society is blind to, whether its politics, global warming etc.

The single J.R is first going to come out with is called My Brothers this is a dedication to his brother who past away due to a shooting were J.R was the actual target. In this song J.R is trying to get the younger generation to try and learn from his mistake, he is trying to tell them hanging around on the streets maybe selling drugs is not the way forward. He believes the younger generation are blind and need to find a skill within themselves and make it blossom.

As most rappers do J.R is coming from a poor community were chances are limited and he also has a past like everyone, but due to the killing of his brother who was his manager he sees music as a way of getting away from the world, he sees it as a place were no matter what he goes through he can jot it down on paper find the right beat and turn it into music for other people to listen to so they can maybe relate to what his been through or at least try and feel his pain.

With what his been through and what he has seen over his 18 years of life, J.R now sees it as a chance to warn other teenage youths that the path he went down is the wrong one, so I would say that his target audience is teenagers as a whole but mainly teenagers who are on the streets doing no good, he can also appeal to grown ups especially Mums because they may feel sympathy for what his been through and be proud to what his trying to turn his life into which is becoming a successful musician.

Similar Artists

Ashley Thomas also known as Bashy is a British hip-hop/grime. He rose to prominence in 2007 after the release of his controversial track Black Boys. He was the assistant music supervisor for the film Adulthood for which he also recorded the theme track entitled Kidulthood to Adulthood.

During the release of one of his mixtapes he was still a struggling independent musician, so applied the Royal Mail to become a Postman. He worked there for a year to save money then left to pursue his music career full time. The money he saved was soon spent as music career did not take off as planned & he began living off his over draft then started doing various different things in order to survive. It was during this time he decided to become a Bus Driver. He drove the 114, 183 & 292. He has been very vocal about his being a bus driver in order to promote to young people that working is cool. This contrasts with Bashy's own reports that, when music wasn't paying the bills, he "picked a little q up", in a fraudulent reference to selling drugs.

In 2007 he released the song ‘Black Boys’. It was this track that propelled Bashy into the nation's consciousness, catching the imagination of a country suffering from many incidents of violence amongst its inner-city youth. With frequent reports of shootings and stabbings on news bulletins, and with the media continually focusing on the lack of role models in certain communities, he felt that the nation’s inner city youth needed a reminder that they had a number of positive figureheads they could look to. His debut single was surrounded by controversy, as some people were calling the track racist. This prompted the governing body OFCOM to investigate. Rumours soon started to circulate that the track had been banned from T.V. Certain sections of the black community were outraged; groups were set up on the social networking site Facebook in order to fight the ban. Racist videos were put up as responses to the track on Youtube. Men dressed as Ku Klux Klan members would hurl abuse towards black people with Black Boys playing in the background. This then prompted people of all races to get behind and support Bashy, in a united stand against racism. It was off the back of this that Bashy was invited to perform at the Love Music Hate Racism Rally in 2008 at Victoria Park, to a crowd of 100,000. He was asked to take the main stage alongside Damon Albarn. Bashy persuaded some of the country's brightest stars to come together, at a point when the scene was gripped by a culture of division, to share their views on the subject. Nolay, Skinnyman, Ty, Big Narstie, Tinie Tempah, Wretch 32, Chipmunk, Swiss, J2k, Skepta, Sincere, Akala and Scorcher featured on the track.

Bashy is similar to JR is terms of their motive of music. They both talk about positivity and problems in everyday lives in their lyrics. They also both came from a rough area and are trying to become mainstream artists.

Change Of Plan

Unfortunately there has been a change of plan. Due to unforeseen circumstances I have moved groups and will no longer be using charlie green as an artist. I now have a new artist which me and my new group will be planning a new music video for